Dedicated to the memory of Abraham Schwartzberg (1921-2007)
This summer marks 45 years since Canada and more specifically Montreal, in order to commemorate the country’s centennial, hosted the 1967 International and Universal Exposition, known to all as Expo 67. And thanks to my perspicacious father, I was privileged to be able to attend most of it. That might not seem meaningful but I was only 7 years old when the fair officially opened on April 28, 1967 (various V.I.P.s toured it a day earlier) – I turned eight on June 27, about a third of the way through Expo’s six month run – and, according to my Expo passport that my mother dug up in Montreal, the stamps indicate that I went to about 75-76 pavilions, which was most of them. There would been the odd duplication but knowing my father, he would have wanted to maximize the experience and see as much of the event as was humanely possible. Expo is on my mind this year, too, because journalist John Lownsbrough has written a book on Expo, part of The History of Canada series, entitled The Best Place to Be: Expo 67 and its Time (Allen Lane, 2012). It’s a bit dry - Lownsbrough doesn't bring Expo to vivid life as well as he could have - but it’s also comprehensive and a valuable corollary to my own admittedly limited memories of Expo, though I do recall much of what I saw that summer.
Over that eventful summer, my parents hosted about 45 houseguests, from the rest of Canada and the United States, including American relatives who came from Wisconsin, New York and New Jersey. My parents each went 35 times to Expo 67, and assumed the duties of alternately taking me along with them. Sunday was when the whole family, including my younger brother and sister went to Expo’s amusement park, La Ronde, for the rides and later on partook of hamburgers and French fries and soft ice cream, half vanilla and half chocolate, which I like to this day. It was a magical time. There was consistently good weather, or what my mother called ‘Drapeau weather’, a testament to Montreal’s indefatigable mayor Jean Drapeau (whose last name translates as flag in French). He became the friendly face of the exhibition to the rest of Canada and the outside world.
But pretty much everything else, in addition to the weather, fell perfectly into place in 1967, for a remarkable, record setting event (over 50 million visitors, a record that stands to the day for exhibition attendance) that really did change the way Canada saw herself and how outsiders, particularly our American neighbours, viewed this relatively new country. In fact, so comprehensive and inventive was Expo that I remember, less than a decade later, watching the U.S. bicentennial celebrations, which were nice, on TV and thinking to myself that we did it so much better in our celebratory year. One upping the U.S. isn’t something that happens very often but Expo 67 trumped anything they came up with in 1976.