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| Justin, Griffin, and Travis McElroy. (Photo courtesy of Seeso) |
Adapting a podcast into a television show might seem like a strange idea,
but if anyone can make such a bizarre transition work, it’s the McElroy
brothers. Justin, Travis, and Griffin McElroy – with frequent contributions
from their father Clint – have emerged as media superstars in the
past few years, reigning over an empire of websites and audio podcasts so
expansive that they’ve earned a Midas-like reputation. Everything these guys
touch turns to pure comedy gold, and they took the extra leap to prove it
by returning to their humble, bucolic hometown of Huntington, West Virginia
to tape a TV version of their biggest and most influential work:
My Brother, My Brother, & Me, their “advice show for
the modern era.”
I’m a bit obsessed with podcasts. They occupy the majority of my
walking-around time (which, as a car-less Toronto urbanite, is
substantial), and I tend to burn through a few hour-long episodes on the
daily. As a medium, they’ve absolutely exploded in popularity, so I’m
spoiled for choice: when I’m feeling intellectual there’s NPR’s
Radiolab or
Invisibila, or Dan Carlin’s
Hardcore History; when I crave gripping narrative, I can
sink into classics like
Serial,
This American Life, or Karina Longworth’s smoky Hollywood
history lessons on
You Must Remember This; and when I’m in
a movie-loving mood I can celebrate the best with
The Canon, or the worst with
The Flophouse. But few things can balance out my mood –
and make me look like a grinning madman on public transit – like a good
comedy podcast, and the brightest star in that particular firmament must be
MBMBAM (or, affectionately, “Ma-Bim-Bam”). It’s one of the
funniest shows in any medium that I’ve ever enjoyed, full stop. And that’s
entirely due to the trio of brothers who host it.