Disclaimer: I fell asleep during this movie. Granted, it was the late movie on a Tuesday night after a full day of work, a softball game, and endless errands. It’s also not the first time I’ve turned the cinema into my personal napping studio. But still, after Super Size Me (2004), I had grand expectations for Spurlock’s next documentary. I’m not a cinephile or a film connoisseur. I’m just an ordinary moviegoer hoping to learn something and be diverted for a few hours. Super Size Me confronted us and demanded that we reconsider the consequences of every empty calorie we consume. I hoped for a similar challenge with POM Wonderful Presents: The Greatest Movie Ever Sold. I expected Spurlock to ask the tough questions about product placement, selling-out and the effect advertising has on rampant consumerism.
I received no such challenge. The film was essentially a poorly-edited and loosely-connected series of meetings that Spurlock arranged in an attempt to secure sponsorships for his film. One reviewer pointed out that this is cleverly “very meta.” Fair enough, but it would also be “very meta” to catalog a book about the Dewey Decimal system – and equally as dull. Many of us spend our lives attending meetings and can think of nothing more monotonous that watching someone else do the same thing for two hours with no comic or cunning interpretation. It’s this interpretive twist that makes the mundane mischievous. Consider the TV show The Office: who would have thought it would be entertaining to watch pedestrian clerical workers all day? Yet the result is wildly amusing, an acute depiction of the ridiculousness of office life. Spurlock had the same potential with this movie, but missed the mark.