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The Atari dig in Alamogordo, New Mexico, April 2014. |
In 1983, Atari, Inc – the reigning monarch of the global video gaming market at the time – buried over 700,000 of its popular Atari 2600 game cartridges and consoles in a New Mexico landfill. This was the final act of a company which would shut its doors shortly afterward and fade into pop culture history, thanks to a massive industry blowout now known as the North American Video Game Crash of 1983. The one game which could be said to have caused this collapse was Atari's E.T.: The Extra-Terrestrial, a tie-in product based on the Steven Spielberg movie.
But how could a single title tank an entire home console empire? The answer is that due to negotiations to secure the film rights taking far longer than anticipated, Howard Scott Warshaw, the game's programmer and lead designer, was given only five weeks to complete the game for release in the 1982 Christmas season – leading to one of the biggest commercial failures in video game history and a title that is frequently cited as one of the worst video games ever released: a cryptic, ugly, and incomprehensible adaptation of a beloved children's film. Burying the hundreds of thousands of worthless, unsold cartridges left over must have seemed like an excellent idea.
But the veracity surrounding the details of the story became unclear with time, and soon few were sure whether or not the infamous Atari burial ever actually took place. Investigations by fans of gaming history produced inconclusive results, and the story soon took on the spectre of an urban legend. Who really knows what lies out there in the New Mexico desert? This mystery resulted in existing copies of the game more than tripling their original value, collectors becoming desperate to own such a rare piece of gaming history – even one so sordid as E.T..