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| Sid Neigum (centre right) and models, on stage at Re\Set Fashion in Toronto, February 6. |
If fashion is about reinvention then Toronto is right on trend. Over the past few months several new initiatives – five and counting – have risen from the ashes of Toronto Fashion Week, which died a sudden death when its New York owner, sports and entertainment marketing conglomerate IMG, abruptly pulled the plug last July, citing a loss of local sponsorship necessary for keeping the biennial event alive. One door closes and another one opens.
Enter Re\Set Fashion, an installation-style fashion event which unfolded in the recently renovated Great Hall on Queen Street West in Toronto in early February. A designer-focused alternative to the frenetic runway show, the concept was developed by Dwayne Kennedy, co-founder and fashion director of The Collections among other local fashion events, in collaboration with Toronto Fashion Week founder Robin Kay. Taking place on Feb. 6 and 7, the two-day experiential fashion event took the form of Instagram-friendly static presentations which, besides being a more flexible and intimate model than the traditional catwalk show, is also more cost-effective to produce. Models looking like human mannequins simply walked out onto a dais and posed under strategically placed lights, a refreshing and dynamic alternative to the usual hype and freneticism. Tapping into the see-now-buy-now, Re\Set also offered up a pop-up retail component aimed at encouraging members of the paying public to get up close and personal with the latest in Canadian style. The strategy worked. Re\Set packed them in, leaving everyone feeling they were part of something new. Designer participants ranged from newcomers like Elle AyoubZadeh, creator of fledgling Toronto-based fashion footwear brand, Zvelle, to rising stars like the award-winning Alberta-born womenswear designer Sid Neigum, who soon after showed his monochromatic 3-D silhouettes at London Fashion Week, garnering a rave review in Vogue and a multi-million dollar deal with the international luxury online retailer, Net-a-Porter. Canadian fashion lives!






























